You Fck the H8 out of that H8!

Today when we (learned and) discussed the reading on "Culture Jamming" and the idea of minority voice pushing through the hegemonic corporate world to turn their message on their sides and mock the hell out of them, I immediately thought of this campaign:

(In case you can't see that... http://www.youtube.com/watch?v=CjFafCR6FOI&oref=http%3A%2F%2Fwww.youtube.com%2Fresults%3Fsearch_query%3Dfck%2Bh8%26aq%3Df&has_verified=1)

Basically, I think you can see that this (obviously) pro-LGBT campaign uses overtly offensive language to drill into your head...that you should be pissed, because WE'RE PISSED!!

And you DON'T want to offend the LGBT community!

As stereotypical as the ad is, it satirizes the shirtless gay guy, the butch lesbian, and the drag queen to put so far out there at "LGBT" that you HAVE TO listen.

As a media consumer, this is difficult because we ask ourselves "Why would the LGBT community want to be seen as obscene, sex-obsessed, and overtly pissed?"

For the most part, this is the simplest way to portray LGBT individuals...sadly. By presenting a "straight-acting" gay guy or a "lipstick" lesbian or a cisgender transgender...the audience must work harder to understand that this is the LGBT community communicating.

Isn't that weird? We (I include myself in the LGBT community) have to use the very hegemonic stereotypes to communicate a message of non-violence against gays, because of narrow-minded hegemonic views. Circular, ain't it?

In the end though, Fck H8 reclaims the taboo of their stereotypes (much like blacks reclaim the "n-word," and gays reclaim the "f-word") and pits it against social norms like "Fck U! And Fck U 2 H8!"

Top 5 Reasons People Choose 2 B Gay from FCKH8.com on Vimeo.