Disney Channel!

While watching the video on children’s advertising on Wednesday, I noticed a few clips that came from Disney Channel shows. It’s a little embarrassing that I realized exactly what shows these clips were from, but I’ve met the beast that is Disney Channel before. It’s hard to escape when you have a younger sister who constantly watches it.

The first time I was exposed to the Disney Channel (later in my life, I didn’t have cable growing up) I immediately noticed the absence of 3^rd party advertisements during shows. At first I thought this was just some weird exception, until I kept seeing them. I had never seen a channel before that operates like this. In the place of typical ads, the channel promotes various Disney stuff. When I say “stuff”, I’m referring to Disney Channel shows, Disney Channel original movies, Disney movies, Disney locations, Radio Disney, etc. Pretty much anything Disney is fair game.

I decided that I would watch a 30-minute chunk of this garbage so I could actually see what Disney was throwing at the viewer. I started into this with a show called Good Luck Charlie (a baby show). I then saw some of A.N.T. Farm (something with music). Here are the ads:

· Disney Channel’s “Night of Premieres”, Halloween themed Good Luck Charlie ad

· New Disney Channel’s Wizards of Waverly Place episode ad

· Disney Channel’s Magic of Healthy Living, a cooking spot to show kids how to make homemade granola!!!!!!!!!!!!!!!!

· New Disney Channel’s A.N.T. Farm episode ad

The second set wasn’t much better.

· Disney Channel’s “Night of Premieres”, Halloween themed Good Luck Charlie ad (again)

· Disney Channel’s Disney Princess Makeover, a makeover spot hosted by a Disney Channel star!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

· New Disney Channel’s Fish Hooks episode ad

· Disney Channel’s Jessie behind the scenes/sneak peak!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

The third set was similar.

· Disney Channel’s “Night of Premieres”, Halloween themed Good Luck Charlie ad (THIRD TIME)

· New Disney Channel’s So Random episode ad

· New Disney Channel Original movie ad, featuring Disney Channel Stars

· A Disney Channel star’s (Selena Gomez) music video, presented by Radio Disney!!!!!!!

· Disney Channel’s “Night of Premieres”, a 5-show ad

Disney really knows how to produce a channel that can benefit every aspect of the company. Everything you see on the channel is a plug for something Disney-oriented, during every break between programming you’ll here a “You’re watching Disney Channel” and the channel repeated one of its ads 3 times in 30 minutes. All these things (and more) make me glad my pop culture obsession isn’t Disney Channel.